Archive for September 2015

Health by stealth- how food manufacturers are disguising sugar

Food manufacturers are increasingly looking to make their products healthier, without consumers noticing a change in taste.

Food manufacturers are increasingly looking to make their products healthier, without consumers noticing a change in taste Under pressure to reduce levels of sugar, salt and saturated fat, manufacturers are increasingly turning to such people – selected for their heightened sense of taste – for help.

Government advisers recently suggested no more than 5% of daily calories should come from added sugar – half the level of the previous recommendation – while Tesco announced it would stop selling high-sugar drinks specifically aimed at children.

Reducing the cost of ingredients can also be a factor in companies choosing to use such laboratories.

Historically, if they wanted to take out sugar they had to use artificial sweeteners, now they have the option of using natural sweeteners too.

With something like salt, they may have reduced the levels of it a few years ago, but as our taste-buds acclimatise to less salt in our foods we can take it down a notch again.”

For Barbara Gallani, from the Food and Drink Federation, consumer demand is the greatest factor behind companies’ desire to make their products healthier.

But – perhaps surprisingly – companies are unwilling to inform the public of their products’ added nutritional benefit.

“Although ingredient changes will always be reflected in the ingredients list, it is not always desirable to actively promote them to consumers. This is because manufacturers don’t want to give the impression that they are compromising taste,” she explains.

“Maintaining consumer base and brand is very important.”

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